How to make the Groupon business model work

It was just a couple of years ago that Groupon was hailed as the hot new online company with a seemingly genius new business model. Groupon would drive traffic to physical businesses across the world without ever having to deal with inventory. The world was so enamoured that Google tried to buy the company for […]

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What analytics software should I use?

An important part of building a successful website is using analytics to see what is working and what can be improved. Making websites is all about proving or disproving assumptions through iterative testing and improvement. When you first build a website, you will be making many assumptions on how your website will be structured, your […]

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Elements of effective testimonial pages

Testimonial pages can often make or break a sale during the online transaction process. When done right, they offer reassurance, trust and integrity. When they are done wrong, they are sleazy and make the company seem untrustworthy. Doing testimonials right naturally involves some level of investment, without any guaranteed results. It’s easy to slap together […]

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Finding your Product’s Limiting Reactant

When launching a new product on the Internet, it’s important to quickly determine how traffic will find you and convert into paying customers. Ideally, your first working version should be a Minimum Viable Product (MVP) that can be used to test out the idea and see if there is any traction for the concept. Understanding […]

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Convert more customers with Product Qualified Leads

Last week I talked about pre-qualifying your traffic for better conversion rates. By introducing the benefits of your product to your target audience before they reach your website, you can create a more compelling and higher converting landing page. An interesting alternative to pre-qualifying your traffic is the Product Qualified Lead. This is where your […]

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How to prequalify your traffic for higher conversions

Trying to make sales on the Internet can often been soul crushing. You’ve spent hours writing great copy, designing the perfect pricing pages, and you’re very slowly increasing traffic, yet the sales just aren’t coming in! Generating sales online can be frustrating because there will always be this disconnect you have with your potential customer. […]

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The importance of intent in building successful websites

One of the most important, yet under recognised emotions in designing and developing successful websites and web application is intent. Facilitating intent can mean the difference between a wildly successful, profitable website, and a website that can barely make a single conversion. Creating a website to target intent is about understanding your audience and what […]

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