How to disrupt an industry through unbundling

An important part of any product are the complementary products that are associated with it. For example, when you buy a new car, you are not just buying the car, you also need a vast array of complementary products and services to make sure your car keeps running over the course of its ownership. Complementary […]

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Customer acquisition for online products

A problem that all online products face is, how to create a steady stream of new users or customers. Building successful products is much more than writing amazing code, beautiful design or building scalable architecture. A much overlooked component is the marketing and growth strategy that you need to pursue in order to reach new […]

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Mistaking features for benefits is losing you money

Positioning a new product and writing high quality sales copy can be an intimidating thing if you have little experience in marketing. Having the wrong sales copy on your website, landing pages and marketing materials can have a huge detrimental impact into the conversion and acquisition of new customers. Whilst writing effective sales copy is […]

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Killing offline businesses online

As each year goes by, the Internet is continuing to become ever more important in the lives of people all around the world. Prominent Venture Capitalist Marc Andreesen has famously said, “Software Is Eating The World“. As more and more industries are impacted by the rise of the internet and software begins creeping into traditional […]

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How to grow traction for social networks

The modern “Golden Age” of online Social networks can be thought of as being from 2006 to around 2012. During this time period, Facebook expanded beyond it’s initial college only foundation, Twitter started to gain more mass adoption, and new startups like Tumblr and Foursquare started to emerge as the leaders in there respected niches. […]

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How to create a unique product

Differentiation is a characteristic of online products that is far too under appreciated. Last week I wrote about how differentiation has a major effect on competitive advantage. By focusing on creating a differentiated product, you can target a specific niche audience who are willing to pay a premium price for the characteristics that you are […]

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Differentiation and it’s role in Competitive Advantage

In order to create a successful product you have to be acutely aware of how you will gain competitive advantage within the market. Competitive advantage creates opportunity for new products to disrupt incumbent industries and it helps create a moat of defence against the onslaught of competition. However, it seems that the differentiation strategy of […]

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How to fuel the growth of a two sided marketplace

Marketplace businesses are notoriously difficult to get off the ground. When you have a two sided marketplace, it can feel like you are in a chicken and egg situation. Without buyers, you can’t attract sellers and without sellers it’s almost impossible to attract buyers. However if you can engineer your way to a flourishing two […]

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How to build a two sided marketplace

Two side marketplace businesses are possibly one of the holy grails of online business models. In a two sided marketplace, buyers and sellers conduct transactions through a centralised platform. Both sides of the marketplace are self organised and so, the platform owner is able to take a transactional “rake”. These types of businesses are extremely […]

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