Resources for getting a job in the web industry
It is no great secret that much of the Western world is gripped by widespread recession and financial uncertainty. Previous thriving industries are struggling and people are getting laid off or unable to find jobs every day. This is is stark contrast however to the thriving industry of web design, development and online business. Whilst [...]
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How to develop User Personas for your website
In last week’s post, How to make a home page that converts I touched upon how important User Personas are to developing a good website. Crafting User Personas is a topic in of itself and so it was out of the scope of that article to really cover it. However, developing good User Personas seems [...]
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How to make a home page that converts
A common problem of business websites is the complete lack of a strategy for the home page and how it aims to convert traffic into sales. This is fundamentally a huge problem to tackle as having an aimless home page could be detrimental to the entire performance of your website. With just about any brochure [...]
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Should I interlink my website for SEO?
Whenever a website has gone through the “SEO Optimisation treatment” you are almost guarenteed that the number of internal links pointing to particular pages will skyrocket. Internal linking of exact match phrases to pages that are required to rank highly seems to be one of the most overused techniques by SEO agencies and practioners who [...]
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How to get the most from your business blog
Having a business blog is probably the best way to create a successful business website in today’s competitive environment. Just about all the goals of a business website can be achieved through investing in a blog, yet a huge number of business owners are ignoring the opportunity or are not putting in the required time [...]
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Should my business use an off-the-shelf WordPress template?
The WordPress community has grown exponentially over the last couple of years and a number of premium services have piggybacked on to this growth. One of the most popular premium offerings are WordPress themes. It is now possible to buy a theme from $20 to $50 dollars from a market place like Theme Forest or [...]
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Characteristics of landing pages that convert
In previous weeks I’ve talked extensively about the importance of converting traffic to customers for your product or service. Today I’d like to show you some fantastic examples of landing pages, sales pages and home pages that I believe embody the vital characteristics for converting traffic to customers. I’ll also explain what particular features of [...]
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Make data your competitive advantage
It is now widely understood that an online presence is extremely important to the future prospects of just about any modern day business. It is also now accepted that any credible company must have some kind of website because we are far more likely to do a quick Google search of a company before engaging [...]
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The value of email lists
Email is one of the oldest aspects of the World Wide Web and yet it remains one of the most used, even to this day. Email has been universally adopted by not only the tech elite, but also businesses and the every day consumer. In fact, Email has become has been so widely adopted, it [...]
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Confusing visionaries with the mass market in new market startups
Over the last couple of years, the technology industry has exploded with growth. The consumer Internet has grown exponentially with rising numbers of Internet access, broadband and the influx of new demographics that are using the Internet on a daily basis. However, the technology industry is still extremely insulated from the mass market. Early technology [...]
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