How to create a product that gets shared

With so much going on in the world of the consumer internet, it can be difficult to get your product noticed. Every day there seems to be a hot new kid on the block that is grabbing attention. Acquiring users for consumer products is especially difficult in the early days when you have no money […]

Continue reading...

Recovering from launching a product nobody wants

Building up towards launching a new product is an extremely exciting time. You’re putting the final touches and that extra bit of polish to make sure your creation will really shine. Before you launch all you can think of is the potential of your amazing new product. Once the world see’s this new thing, they […]

Continue reading...

Onboarding for online products

It’s common wisdom that first impressions count for a lot. When we meet someone for the first time we automatically make a snap judgement and create a mental image of that person in our minds. The exact same phenomenon happens whenever you use a product for the first time. Onboarding new users or customers on […]

Continue reading...

The 6 types of alliances you need to build a successful product

A common misconception of success is the story of the individual who battled against adversity and rejection to prove the world wrong. Whenever you hear a story along those lines, it usually doesn’t take much to uncover the truth behind the fairytale. In order to make progress with an idea, you need to form alliances […]

Continue reading...

The Consumerisation of Enterprise Technology

One of the most powerful outcomes from the rise of the Internet has been the great enabling effect it has on what is now currently possible. It’s easy to look at industries that have been revolutionised by the Internet to see the impact. Music, media and publishing have all been dramatically and irreversibly changed over […]

Continue reading...

Build traction for your product through meta-modelling

A problem that nearly every new online business faces is, “how do I significantly grow my customer base?”. Whilst there will always be the rare exception that seem to suddenly explode overnight, the majority of all online businesses will take years to really mature into a high growth revenue machine. There are many different ways […]

Continue reading...

Why you need to build your own distribution channel

It is undeniable that online products have become increasingly sophisticated and well designed over the last couple of years. Product focused companies have created some truly outstanding products. However, despite having an amazing product, a lot of these companies are struggling to get their product recognised and adopted by the mass market. Distribution is a […]

Continue reading...

Researching and planning a web application

Big projects are notorious for going over time and over budget. When you start out working on a big project, it’s usually almost impossible to give an accurate estimation of how long it will take to complete. This is because there are just too many variables and unknowns at the outset. Hitting just one roadblock […]

Continue reading...

Building defensible barriers against disruption

All companies seem to go through periods of highs and lows. A rising tide lifts all boats, and so it is only in a down economy where the really strong survive. However all companies are also sensitive ecological organisms that are effected by the world around them. It is really quite rare for a company […]

Continue reading...

Supported by