The Innovator’s Dilemma [Review]

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen is a body of research that explains how disruptive technology can cause some of the biggest and best well run companies to fail. Focusing one three different industries, Christensen gives a broad historical overview of the key changes and evolutions […]

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Crossing the chasm [Review]

Crossing the chasm is a book of material aimed exclusively at “marketing and selling technology products to mainstream customers”, and is written by the extremely influential Geoffrey A. Moore. The book aims to give the reader a detailed overview of approaching the technology markets, and a practical step by step guide for launching a new […]

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Crush It! Reviewed

‘Crush it! : Why now is the time to cash in on your passion’ is the work of Gary Vaynerchuk who has utilised the power of social media to create an extremely successful personal brand.

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