Techniques for Persuasion and the Art of Sales

Last week I looked at the The Four Steps of Persuasion. These four steps are a framework for creating a compelling and persuasive argument for why your idea or product is the right solution to the problem. Whilst following these four steps will allow you to create a compelling campaign, often there is still a […]

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How to wireframe a web application

I think one of the most important steps in creating a new website or web application is the stage where you get everything out of your head and on to paper. Not only does this clarify what you have to build, but it also allows you to quickly iterate on your ideas within the real […]

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Design Inspiration #105

Design Inspiration from Betaworks, SRG, Lodgify, Greyp Bikes and Fubiz! Design Inspiration is a weekly post that showcases examples of some of the best new web design from around the internet. Betaworks http://betaworks.com Lodgify http://www.lodgify.com SRG http://www.srgint.com Greyp Bikes http://www.greyp-bikes.com Fubiz http://tablet.fubiz.net

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The Four Steps to Persuasion

Many people seem to think that creating and selling a product is some kind of dark art. It’s easy to look at people who are successfully selling their own products and think they must of only got to that point because they had a brilliant idea. Whilst I’m sure some people do have an epiphany […]

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Researching and planning a web application

Big projects are notorious for going over time and over budget. When you start out working on a big project, it’s usually almost impossible to give an accurate estimation of how long it will take to complete. This is because there are just too many variables and unknowns at the outset. Hitting just one roadblock […]

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Design Inspiration #104

Design Inspiration from Outbox, Human, Layer, Flow and A Small Orange! Design Inspiration is a weekly post that showcases examples of some of the best new web design from around the internet. Outbox https://www.outboxmail.com Human http://human.co Layer https://layer.com Flow http://www.getflow.com A Small Orange http://asmallorange.com

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How brands use stories to sell their product

Last week I looked at why great products need a great story in order to be successful. Whilst telling a compelling story is definitely more of an art than a science, there are some good lessons that you can learn by looking at how some of the best marketing companies in the world approach storytelling. […]

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Password reminders and reset in Laravel 4

A couple of weeks ago I looked at how to create registration and authentication functionality in Laravel 4. Registering and authenticating are two of the fundamental features of a social application. The third crucial component of this user interaction cycle is allowing users to be able to request an email to reset their password. This […]

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Design Inspiration #103

Design Inspiration from Memoir, The Heads of State, Barley, Wondersauce and Spry! Design Inspiration is a weekly post that showcases examples of some of the best new web design from around the internet. Memoir http://yourmemoir.com The Heads of State http://theheadsofstate.com Barley http://getbarley.com Wondersauce http://wondersauce.com Spry http://wearespry.com

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Why a great product needs a great story

The difference between good products and really successful products often comes down to how well the product was marketed. Good marketing is essentially just telling a compelling story of why your product will solve your customer’s problems. However, telling a good story is not just about creating cheesy advertising campaigns or empty marketing messages. There […]

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