How to create a unique product

Differentiation is a characteristic of online products that is far too under appreciated. Last week I wrote about how differentiation has a major effect on competitive advantage. By focusing on creating a differentiated product, you can target a specific niche audience who are willing to pay a premium price for the characteristics that you are […]

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Laravel 4 Fixture Replacement with Factory Muffin

Last week we started looking at Testing Laravel 4 Models. The validation tests we wrote for the User model are really easy to write because we are only testing very simply functionality. However, in the grand scheme of a full application, we are going to have to write some much more intricate tests. One such […]

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Design Inspiration #86

Design Inspiration from Lumo, MapBox, Lift, Somewhere and Sort! Design Inspiration is a weekly post that showcases examples of some of the best new web design from around the internet. To submit to Design Inspiration, click the “submit” link at the bottom of the page and follow the instructions for submitting your site or a […]

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Differentiation and it’s role in Competitive Advantage

In order to create a successful product you have to be acutely aware of how you will gain competitive advantage within the market. Competitive advantage creates opportunity for new products to disrupt incumbent industries and it helps create a moat of defence against the onslaught of competition. However, it seems that the differentiation strategy of […]

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Getting started with testing Laravel 4 Models

Last week I looked at what are Models in MVC applications, what are the characteristics of a Model and how to make your first Model in Laravel 4. An integral part of writing high quality web applications is having automated tests that can ensure that your entire application is functioning correctly. In a Continuous Integration […]

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Design Inspiration #85

Design Inspiration from Sipp, Playground Inc, Involvio, Mariusz Cieśla and Starmatic! Design Inspiration is a weekly post that showcases examples of some of the best new web design from around the internet. To submit to Design Inspiration, click the “submit” link at the bottom of the page and follow the instructions for submitting your site […]

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The Long Tail [Review]

For the last 100 hundred years, our culture has been obsessed with the big hits, the top selling songs and the highest grossing films. But in the last 15 years, despite the world’s population growing, these hits aren’t increasing in numbers. The Internet has now opened the door to a proliferation of on demand content. […]

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Setting up your first Laravel 4 Model

Model-View-Controller (MVC) is a very common design pattern in modern web applications. The wide usage and acceptance of the design pattern means that many of the most popular web frameworks are built around this architecture. Laravel 4 is one such framework that uses the MVC design pattern to cleanly separate the various aspects of a […]

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Design Inspiration #84

Design Inspiration from AppFog, Thinglist, Archer, Wistia and Splitsecnd! Design Inspiration is a weekly post that showcases examples of some of the best new web design from around the internet. To submit to Design Inspiration, click the “submit” link at the bottom of the page and follow the instructions for submitting your site or a […]

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How to fuel the growth of a two sided marketplace

Marketplace businesses are notoriously difficult to get off the ground. When you have a two sided marketplace, it can feel like you are in a chicken and egg situation. Without buyers, you can’t attract sellers and without sellers it’s almost impossible to attract buyers. However if you can engineer your way to a flourishing two […]

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