The right way to build an online affiliate based business model

Affiliate marketing is a popular online business model that has the potential to scale quite considerably. The model revolves around third party websites referring traffic to a product or service website. When a customer makes a purchase after using a referral link, the affiliate receives a percentage of the cost of the transaction. There are […]

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Loyalty apps are dead: Why you need to solve the bigger problem

A popular online theme and business model from the last 2 or 3 years has been the connection between online and the real world and the augmentation of loyalty schemes and brand awareness. As smartphone adoption rates and time spent on Social Networks increases, loyalty and reward applications seem like such a natural opportunity at […]

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The Developer’s Dilemma

Distribution is a critical ingredient to the success of any physical or online product. It doesn’t matter if you have the best product in the world, if you don’t have excellent distribution no one will know about it. Over the last 5 to 10 years, an interesting new paradigm has arisen on the Internet that […]

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Is Freemium right for your product?

Freemium has become a popular business model for Internet based companies over the last couple of years. A Freemium business model is where a product or service is provided free of charge, with the option of upgrading to a paid for version of the product with extended features or increased usage. Freemium business models are […]

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How Betaworks is leading the new wave of intelligent media

Betaworks is a hybrid incubator and investment fund that takes fledgling ideas and products and helps them grow into fully mature technology companies. Betaworks are the creators of Bitly, Chartbeat and SocialFlow and are looking to build a collection of companies that all fit into the Betaworks vision of the future of the Internet. The […]

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The Sunk Cost Fallacy of Web Development

A common theme from the business owners who contact me for advice is, “How can I fix my current website in order to get results”. Having a website is pretty standard for the majority of companies these days, but a lot of small businesses have websites that are not growing the business or realising the […]

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Elements of successful Social Commerce websites

On Monday I talked about The rise of “Ecommerce 2.0” and the new wave of Social Commerce that is sweeping the Internet. Social Commerce has opened up a whole new world of possibilities in an industry that was firmly dominated by just a few key players. But Social Commerce can be a difficult thing to […]

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Taking advantage of the rise of Ecommerce 2.0

As the Internet transitions from one wave to the next, major themes rise and fall in prominence. Two of the most prominent waves of the past 10 to 15 years were Search and Social Networking. It can be said that both these two waves have peaked, and so the dominant player is now almost insurmountable. […]

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Why you should start your online business today

The Internet has created an unprecedented opportunity to build a highly profitable and scalable business online without the traditional overheads and investment that was once needed. The economies of scale of creating such a business allow you to build a reliable, scalable company with much less risk than just about any other type of modern […]

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Startups that don’t solve a real problem

When you look at the technology and Internet startup industry from a distance, you begin to spot a number of interesting trends. One of the most interesting trends is the continually lowering of the barrier of entry to build an Internet startup. As I’ve written in the past, it has never been easier to create […]

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