How brands use stories to sell their product

Last week I looked at why great products need a great story in order to be successful. Whilst telling a compelling story is definitely more of an art than a science, there are some good lessons that you can learn by looking at how some of the best marketing companies in the world approach storytelling. […]

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Why a great product needs a great story

The difference between good products and really successful products often comes down to how well the product was marketed. Good marketing is essentially just telling a compelling story of why your product will solve your customer’s problems. However, telling a good story is not just about creating cheesy advertising campaigns or empty marketing messages. There […]

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How to beat digital piracy

For the past 10 to 15 years, the Internet has completely disrupted many of the most bureaucratic and monopolistic industries that we have as a modern society. Whilst piracy exists in many forms, the Internet has been such a powerful force because it irreversibly changes distribution and access. For a long time, industries such as […]

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What is Freemium and how can it work for you?

Freemium is often an overhyped unicorn that is banded about by just about every wannabe hot dot com that doesn’t understand the fundamentals of online business models. I regularly hear deluded startup companies describing how they will be able to acquire millions of users to their product using a Freemium strategy. Freemium is actually a […]

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How to make product partnerships work

As more and more competing companies and services launch online, it is becoming increasingly difficult to gain traction and distribution. As the noise of more products increases, the individual signals start to get lost. There is a lot to be said about having the best product. But one of the most overlooked attributes of a […]

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How to find disruptive opportunities

The term disruption is often misused be people talking about new technology products or market opportunities. For many, disruption means any significant new product feature or innovation. There are actually some specific nuances to what disruption really means and how it applies to technology and business. In this post I’m going to explain exactly what […]

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Does #Music signal the future of Twitter?

It’s interesting to analyse the moves of the latest crop of Internet giants, because in many ways it feels like these companies are breaking new ground. With each generation, it feels like primarily online based companies are getting stronger and stronger. Whilst Yahoo, eBay, Amazon and Google continue to show strong performance (for the most […]

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