Taking advantage of the rise of Ecommerce 2.0

As the Internet transitions from one wave to the next, major themes rise and fall in prominence. Two of the most prominent waves of the past 10 to 15 years were Search and Social Networking. It can be said that both these two waves have peaked, and so the dominant player is now almost insurmountable. [...]

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Why you should start your online business today

The Internet has created an unprecedented opportunity to build a highly profitable and scalable business online without the traditional overheads and investment that was once needed. The economies of scale of creating such a business allow you to build a reliable, scalable company with much less risk than just about any other type of modern [...]

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Startups that don’t solve a real problem

When you look at the technology and Internet startup industry from a distance, you begin to spot a number of interesting trends. One of the most interesting trends is the continually lowering of the barrier of entry to build an Internet startup. As I’ve written in the past, it has never been easier to create [...]

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What is your company’s killer marketing word?

A large part of Marketing is the perception and embodiment of a company within the consumer’s mind. An affective way of achieving this is to make a word or short phrase so synonymous with your company, that any mention of it instantly conjures the vision of what you represent to the market. Although this is [...]

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Why Apple winning the content consumption war is a good thing

It has been rumoured for quite sometime now that Apple is going to target Hollywood and the Television networks as it’s next major industry to disrupt. Whilst Apple’s growing dominance in technology and it’s related industries is becoming increasingly monopolistic, I believe it is in the consumers best interest for a single player to take [...]

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Failing to understand that success is the exception to the rule

The technology industry is has been polarised by huge breakout success stories that have come to categorise how new entrants and even established companies are perceived. From Apple and Microsoft to Facebook and Twitter, meteoric success has seen to be an achievable goal by anyone. That is one of the reasons of the dot com [...]

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Conversions are the foundations of a business website

The need for a solid business website for just about any company has never been greater. There is now an urgency for business owners to get a website designed, developed and online as quickly as possible. Whilst I wholeheartedly agree with getting something out there as quickly as possible in order to run experiments and [...]

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The New Lanchester military strategy for startups

Building a successful startup and fighting military battle have many of the same qualities. Everyday you need to get up and fight to gain marketshare, defend your ground and find new ways to innovate and suceed and prosper. Founding a start up is not for the feint of heart much like leading an army, it [...]

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Choosing the right company structure in the UK

When setting up a new company in the UK it is important that you choose the correct structure that fits the purpose of your business. There are a few different company structures you can choose from, each with their own advantages and disadvantages. Each different structure also has a different set of responsibilities and tasks [...]

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