What is your company’s killer marketing word?
A large part of Marketing is the perception and embodiment of a company within the consumer’s mind. An affective way of achieving this is to make a word or short phrase so synonymous with your company, that any mention of it instantly conjures the vision of what you represent to the market. Although this is [...]
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Why Apple winning the content consumption war is a good thing
It has been rumoured for quite sometime now that Apple is going to target Hollywood and the Television networks as it’s next major industry to disrupt. Whilst Apple’s growing dominance in technology and it’s related industries is becoming increasingly monopolistic, I believe it is in the consumers best interest for a single player to take [...]
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Failing to understand that success is the exception to the rule
The technology industry is has been polarised by huge breakout success stories that have come to categorise how new entrants and even established companies are perceived. From Apple and Microsoft to Facebook and Twitter, meteoric success has seen to be an achievable goal by anyone. That is one of the reasons of the dot com [...]
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Conversions are the foundations of a business website
The need for a solid business website for just about any company has never been greater. There is now an urgency for business owners to get a website designed, developed and online as quickly as possible. Whilst I wholeheartedly agree with getting something out there as quickly as possible in order to run experiments and [...]
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The New Lanchester military strategy for startups
Building a successful startup and fighting military battle have many of the same qualities. Everyday you need to get up and fight to gain marketshare, defend your ground and find new ways to innovate and suceed and prosper. Founding a start up is not for the feint of heart much like leading an army, it [...]
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Choosing the right company structure in the UK
When setting up a new company in the UK it is important that you choose the correct structure that fits the purpose of your business. There are a few different company structures you can choose from, each with their own advantages and disadvantages. Each different structure also has a different set of responsibilities and tasks [...]
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Why you shouldn’t just jump straight into starting your first company
Starting a company is the dream of every young and aspring Entrepreneur. Being your own boss and having the control to choose the future of your business is what many people aim to achieve. But the reality is, starting a company is increadibly hard. You will have to work far harder than you would in [...]
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Sheryl Sandberg – The most prolific woman in tech
Sheryl Sandberg, currently the Chief Operations Officer (COO) at Facebook, has already had one of the most illustrious careers in business and technology. Formally of the US Government and Google, Sheryl is one of the most successful and prolific women in business and technology. After her time at Google and the forthcoming Facebook IPO, Sheryl [...]
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Why Facebook is a success
With Facebook’s imminent (at the time of writing) IPO, I thought I would take a look back and analyse the reasons why Facebook has turned out to be the behemoth it is today. Facebook have made a lot of mistakes along the way, but they have now fully established themselves as the true social graph [...]
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Top 12 blogs for business startup advice
It has never been a better time to learn how to create your own business startup through the free flow of information that is widely available online today. Many of the most experienced Entrepreneurs, CEO’s and Venture Capitalists have created indexes of valuable information and advice through their blogs. Covering every aspect of creating, running [...]
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