Why being a broker is a fool’s errand

One of the most powerful characteristics of the Internet is that it is dramatically lowering the barriers to entry into thousands of incumbent industries. This is an amazing opportunity for a plucky upstart because they are many industries that enjoy massive profit margins for services, simply because they have been historically unchallenged. By targeting the […]

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Disrupt an industry through Deflationary Economics

One of the most powerful implications of the rise of the Internet over the last 20 years has been the slaughter of exiting offline industries. As each year passes it seems only inevitable that every offline industry will be decimated by the rising tide to move online. The Internet is so powerful against incumbent offline […]

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“Your margin is my opportunity”

One of the most famous quotes from Amazon founder Jeff Bezos is, “Your margin is my opportunity”. Over the past decade, Amazon have mercilessly targeted industry after industry to cut the margins of the existing companies in order to offer a lower cost alternative to consumers. Whilst Amazon have become better known for applying this […]

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Health startups and connected networks

The last 10 years of technology innovation and the rise of the Internet have created and destroyed many industries. The shift from atoms to bits and the revolution of enabling connected technology like the smartphone have changed the landscape of some of the most rigid and incumbent industries. Music, publishing and physical retail are just […]

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Fighting fragmentation in the web industry

Since discovering the Internet at an early age, I feel in love with the possibilities of creating something from words in a text editor and putting it online for the world to see. I think one of the most amazing things about the Internet is that anyone who wants to create something has the tools […]

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The opportunity in aggregate data insights

The consumer Internet is a treacherous place. The last 10 years have seen a number of high profile consumer Internet applications rise in prominence whilst trying to answer the question, “but how will it make money?”. Whilst the upper echelon of consumer Internet applications do eventually turn profitable, the method is always the same. Advertising! […]

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Analysing the AdWords business model

It’s hard to underestimate the impact that Google’s AdWords has had on the growth of the Internet over the last 10 years. Not only has it fuelled the growth of Google into a online juggernaut, but it was really the first credible form of online advertising with real transparency in Return of Investment. Clearly Google […]

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Should I use advertising to monetise my product?

The Internet has come a long way since the early days of banners, skyscrapers and popup advertising, however the majority of large scale, online first, consumer companies still use advertising as their main source of revenue. Companies like Google, Facebook and Twitter have shown that you can earn billions of dollars every year once you […]

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Techniques for Persuasion and the Art of Sales

Last week I looked at the The Four Steps of Persuasion. These four steps are a framework for creating a compelling and persuasive argument for why your idea or product is the right solution to the problem. Whilst following these four steps will allow you to create a compelling campaign, often there is still a […]

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The Four Steps to Persuasion

Many people seem to think that creating and selling a product is some kind of dark art. It’s easy to look at people who are successfully selling their own products and think they must of only got to that point because they had a brilliant idea. Whilst I’m sure some people do have an epiphany […]

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